What is a Destination Master Plan?

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Washtenaw 2030: Destination Master Plan is a long-term plan with the intended goal of creating a strategic vision – a roadmap – to improving the visitor experience in Washtenaw County, as well as generating economic benefits for those who live and work here. 

The process began with extensive analysis of the County’s visitor economy, visitor industry assets, academic culture, business environment and overall infrastructure. 

The final product incorporated community input  

from elected government officials, government employees, tourism and hospitality leaders throughout the region, civic organizations, and various private businesses, customers and clients.