A Destination Master Plan focuses on enhancing and optimizing infrastructure, facilities, services, attractions, communications and events to improve the visitor experience and elevate quality of life for community members.
Washtenaw 2030: Destination Master Plan is a long-term plan with the intended goal of creating a strategic vision – a roadmap – to improving the visitor experience in Washtenaw County, as well as generating economic benefits for those who live and work here.
The process began with extensive analysis of the County’s visitor economy, visitor industry assets, academic culture, business environment and overall infrastructure.
The final product incorporated community input
from elected government officials, government employees, tourism and hospitality leaders throughout the region, civic organizations, and various private businesses, customers and clients.
Destination Ann Arbor is proudly supporting this initiative, partnering with destination master planning worldwide experts, InterVISTAS and MMGY NEXTFactor.
Additionally, a Steering Committee has been developed to provide guidance for the Washtenaw 2030 plan by giving input, monitoring progress, and helping to ensure deliverables are in scope.